Blinkist know exactly who their customer is – it's CEOs, founders, VCs and other general tech people who are pretty busy and are either looking for a way to increase their knowledge quickly or to read books faster.
They know how to perfect that customer profile – they make reference to people like Yuval Noah Harari (Sapiens) and other writers like Seth Godin throughout.
Their free trial explainer is the best I’ve ever seen – this is one of the best illustrations of how much value I'll get from a trial that I've seen yet.
Their teaser content is expansive – This is so important for product businesses.
But what’s up with their CTAs? – Seems like a missed opportunity!